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According to Doubledee, the course was a novel possibility to dive deeper into product design. “We focused quite a bit on viability, desirability and feasibility – should you don’t have People three points, that’s a dilemma.”
“This type of interdisciplinary collaboration allows college students to define the ‘ideal’ market challenge to unravel after which you can design impressive solutions that actually produce for your customers and consumers,” suggests Jonathan Bohlmann, professor of promoting and innovation at Poole Higher education of Management and one of the class instructors.
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